Merqad
Merqad is an ads optimization app for small businesses. It connects to Google, Meta, TikTok, Microsoft, and Reddit Ads, finds wasted spend across platforms, explains issues in plain English, and helps you fix them in one click.
Merqad
Cross-platform overview
Total ad spend
$2,240
+4.2%
Wasted spend
$198
−61% vs last month
Blended ROAS
4.1×
+14% improvement
Recovered
$482
saved this month
All platforms · last 6 months
By platform this month
$2.9k
total waste
Pause 3 zero-conversion campaigns
Shift $1,500 budget from Meta
Add 28 negative keywords
Unified waste dashboard — Google, Meta, TikTok, Microsoft, and Reddit in one view
Built for small businesses running ads on 2–5 platforms
Typical customers: local services, restaurants, clinics, and e-commerce
Most small businesses don't have a marketing team. They have 5 separate ad dashboards, no one watching them, and budget quietly draining into campaigns that stopped working weeks ago.
Google, Meta, TikTok, Microsoft, and Reddit each show different numbers. Nobody tells you what they mean together.
Campaigns with zero conversions, broad keywords matching junk searches, budgets on the wrong platform — all still running.
A PPC agency runs $1,500+/month. Most small businesses can't afford one — so the waste keeps compounding.
$0
average monthly waste found per account
0
platforms monitored simultaneously
< 5 min
to first insight after connecting
Typical account after connecting Merqad — waste drops month over month.
−71% wasted spend in 6 months — same budget, more results.
Estimated monthly waste broken down by platform — before fixes.
Meta and Google typically account for 75% of cross-platform waste in local service businesses.
Top 5 waste categories found across small business ad accounts.
Your dashboard today
CPA increased 22%
A number went up. No context. No action. You check again tomorrow.
With Merqad
CPA up $4.40 because mobile clicks got pricier and checkout completion dropped 12% on Meta.
Fix: pause "Brand Awareness – Mobile" ($340/mo, 0 conversions) and reallocate to TikTok where ROAS is 4.2×.
Apply fix in one clickConnect one platform and Merqadscans your campaigns. The first screen is one number — how much you're wasting right now.
Estimated wasted spend this month
Live scan$0
across 4 platforms · 14 campaigns wasting budget
Example account · Typical local service business after first sync
From connect to first insight in under 5 minutes. Built for business owners, not agencies.
Link Google, Meta, TikTok, Microsoft, and Reddit Ads via OAuth. Takes about 2 minutes. No passwords stored — ever.
One number shows wasted spend across all platforms — no spreadsheets, no guessing, no 5 logins.
Apply fixes instantly, or ask Merqad what to do next. Plain English — always.
Merqadruns a rule engine across every connected platform. Each recommendation tells you what's wrong, why, and how much you'll save.
These ad sets spent $840 combined over 30 days with zero conversions. Pausing them stops the bleed immediately.
Est. impact
$840/mo
Search terms like "free download" and "jobs near me" matched your ads 340 times. Blocking them saves budget for real buyers.
Est. impact
$180/mo
Your TikTok ROAS is 4.2× vs Meta's 1.5×. Moving budget to the better performer is projected to add $4,200 in revenue.
Est. impact
+$4.2k revenue
Free plan: view up to 10/month · Starter & Pro: apply in one click
Not more dashboards — insights you structurally can't get from a tool that only looks at one platform at a time.
Most tools only see one platform at a time. We catch when Google and Meta are targeting the same audience or search intent — and tell you exactly which one to cut.
Most reporting tells you what already went wrong. We project each campaign's spend forward and warn you days before it blows its budget.
Google and Meta can both claim credit for the same sale. We flag the estimated double-counting so you know how much of your reported ROAS to trust.
Works with your existing ad platforms
Merqad knows your campaigns across every platform. Ask why performance changed, where to move budget, or which campaigns to pause — and get a plain answer with real numbers.
Merqad
Online · Monitoring 5 platforms
Why are my sales down this week?
Google impressions dropped 18% after competitors raised bids. Meta conversion rate fell 9%. Combined impact: estimated -$1,200 this week.
Should I shift budget from Meta to TikTok?
Yes. Your TikTok ROAS is 4.2x vs Meta's 1.5x. Moving $1,500/month to TikTok is projected to add $4,200 in revenue.
Which campaign should I pause?
Pause 'Brand Awareness – Mobile' on Meta. $340 spent. Zero conversions in 30 days.
Based on patterns across beta accounts. Individual results vary by spend, platforms, and industry.
“$890/wkTypical account: $890 in waste found in the first week after connecting Meta and Google. Starter plan pays for itself immediately.
“4 hrs/wkRestaurant owners report saving 4+ hours per week by replacing four separate dashboards with one cross-platform view and plain-language alerts.
“6 clientsFreelance marketers managing multiple clients use the cross-platform view and AI chat to deliver agency-quality analysis without agency overhead.
All plans include multi-platform access. No credit card required to start.
See where your money is going
Fix the obvious waste
Full AI marketing employee
No credit card for Free · Cancel anytime · $50 wasted spend found or your money back in the first 30 days on paid plans
Starter and Pro plans get a cross-platform performance report: total spend, wasted spend, best and worst platform, and three things to focus on this week. No jargon. No acronyms without explanation.
Your weekly report — Mar 24
From Merqad
Total spend
$2,240
+4.2%
Wasted spend
$198
−61% vs last month
This week's focus
Example report · Delivered every Monday at 8:00 AM local
Enterprise-grade protection on every plan
MFA protected
Multi-factor authentication on every account
Encrypted at rest
Tokens secured with AES-256
OAuth only
We never see your ad platform passwords
Your data, isolated
No other customer can access your account
Questions? We're here to help.
Reach out about privacy, billing, or anything else. We typically respond within one business day.