Connect your advertising accounts in one place. Merqad finds meaningful performance problems, explains why they matter, and recommends what to do next.
Connects to the accounts you already run
Microsoft Ads, LinkedIn Ads, and Reddit Ads coming soon
Ranked by evidence strength
Summer Acquisition
Google Ads · Account A
3 conversions against 18 expected
Retargeting — Broad
Meta Ads · Account A
Spend sustained, conversions below baseline
Prospecting Q3
TikTok Ads · Account B
Insufficient evidence — still monitoring
Synthetic example for illustration — not a live customer account.
Other tools help you collect, visualize, or manage campaigns. Merqad focuses on which advertising problems actually need attention, why they are happening, and what you should do next.
Google Ads
3 accountsMeta Ads
2 accountsTikTok Ads
2 accountsSo which of these actually needs attention this week?
No platform can answer it — none of them can see the others.
Google, Meta, and TikTok each keep their own view of performance.
The same platform often means several logins — not one source of truth.
Spend, clicks, and conversions never line up the same way twice.
Teams still ask the same question: what actually needs attention?
Connect multiple accounts from the same platform and manage them from one Merqad organization. Limits follow your plan — never assume one account per platform.
Google Ads
3 accountsMeta Ads
2 accountsTikTok Ads
2 accountsOne Merqad organization
Every connected account, analysed together — with the same baselines and the same evidence rules.
Illustrative structure — your real account names appear after OAuth connect.
Dashboards show data. Merqad turns that data into a decision: what needs attention, why, and what to do next.
Find campaigns and segments that need attention.
Surface the accounts, campaigns, and audiences where performance is actually changing — not every noisy dip.
Understand the evidence behind performance changes.
See spend, delivery, conversions, baselines, and confidence together so the “why” is inspectable.
Get clear recommendations for what to do next.
Move from a problem to a next step — review, investigate, or pause — only when the evidence supports it.
Illustrative — recommendations follow evidence, not a schedule.
Merqad does not blindly recommend pausing everything. Recommendations are the last step of evidence — you stay in control.
Campaign conversion performance is significantly below its historical baseline.
Spend continues while expected conversions are not materializing against a meaningful sample.
Historical baseline, conversion lag, and confidence are inspected before a recommendation is issued.
Review audience targeting. Pause only when high-confidence waste is sustained — not after a single weak day.
Merqad doesn’t call a campaign waste just because it had a bad day. It looks at the evidence, compares performance with meaningful baselines, accounts for conversion lag, and tells you when something actually deserves attention.
No evidence → no waste verdict.
Google Ads · Account A · last 30 days
Performance: below historical baseline
$84,200 spent with performance significantly below baseline. This is not “money lost” or recovered revenue.
Recommended: Review campaign targeting
Illustrative classification — not a live customer account.
Four verdicts, ordered by how much the evidence supports acting on them.
Healthy
Performing normally relative to available evidence.
Watch
Insufficient evidence — keep monitoring, no waste verdict.
Waste
Meaningful underperformance vs measurable signals.
High-confidence waste
Stronger evidence — prioritize investigation.
Waste is a performance classification, not a profit or money-lost calculation.
Unified campaign analytics, account and platform comparison, trends, filters, and audience breakdowns — so you can inspect performance without leaving the workspace.
Last 30 days · one line per campaign
$891total spend
By campaign · spend
How many times ads appeared
7,384total impressions
By campaign · impressions
Location & audience
Age
Geo
Synthetic example for illustration — not a live customer account. Age and geo appear when connected platforms report them.
Merqad Chat is an AI analyst for your advertising data — scoped to the currently active organization, not a generic chatbot.
Merqad Chat
Scoped to your active organization
Which campaigns need attention right now?
In your active workspace, 3 campaigns show high-confidence performance issues. Campaign A and Campaign B are below historical conversion baselines; Campaign C has sustained spend with weak conversion evidence. I can walk through the evidence for each.
Why is performance declining?
The decline is concentrated in two Google accounts this period: click volume held, while conversions lagged the campaigns’ own baselines after accounting for conversion lag. Want the recommended next steps?
Illustrative conversation — not a live customer account.
Four steps from fragmented accounts to an evidence-based next action.
Connect your advertising platforms and accounts.
Bring performance data into one workspace.
Merqad detects meaningful performance issues and explains the evidence.
Follow recommendations and take action from one place.
When you apply a fix, Merqad snapshots the campaign first, then measures what actually happened against that baseline. A fix is only marked verified once the evidence supports it.
A recommendation is a prediction. Without measurement afterwards, nobody — including us — knows whether it was right.
Fix appliedday 0
The campaign's pre-fix performance is snapshotted as the baseline.
Early check~day 3
First read on post-fix performance. Never enough on its own to call it.
Verified~day 7–21
Confirmed only once the evidence holds. Otherwise it is marked inconclusive.
Every applied fix ends in one of three states
Verified impact is a measured reduction in inefficient spend — not profit, and not a guarantee of future performance.
A Merqad organization can include multiple advertising accounts and team members, depending on your plan. The active organization determines which advertising data you see.
Keep every connected account in one view without hiring a full analytics stack.
Work across multiple client accounts in one organization, with shared recommendations.
Add platforms and accounts as you scale — subject to your plan — without changing tools.
Custom limits, onboarding, and support when the standard plans no longer fit.
Budget pacing this month
Illustrative pacing — not a live customer account. Merqad reports budget status; it does not promise savings.
Security practices we actually ship
Starter, Pro, or Enterprise — pick the workspace size that matches how many accounts and people you need.
Core advertising intelligence for focused workspaces
Connect more accounts. Analyze more deeply. Work as a team.
Custom limits, onboarding, and support for larger teams
No credit card required to start · Cancel anytime · Account limits apply by plan
Connect your advertising accounts and let Merqad turn fragmented campaign data into clear, evidence-based decisions.
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Reach out about privacy, billing, or anything else. We typically respond within one business day.